After rebirth, it is normal to be chased back.

Page 426

"Ok."

Lin Yi looked at Wang Anna and the others' hard work and titled "Youth 'better'".

Half the milk tea, double the love.

Have you ever thought that three yuan and half a cup of milk tea may one day become a ray of light in the dark night for yourself or others,

A little warmth in winter

A drop of rain when thirsty

An umbrella suddenly opened in the wind and rain.

……

Ji Dong looked down seriously, and thought it was a good start,

The life of youth is full of sunshine and laughter, and the word "death" should not appear in the young "dictionary".

However, some people unfortunately encounter various serious diseases at this age when they should have released their youthful passion.

If you search the Internet, you will find that there are quite a few cases of teenagers who suddenly suffered from serious illnesses but were unable to sustain themselves due to high medical expenses.

A sudden serious illness not only made the young life suffer from the pain, but also made the whole family overwhelmed by huge medical expenses.The medical expenses of major diseases are like an iceberg under the water, unfathomable and increasing year by year.

Donate half a cup of milk tea money and dedicate a heart of public welfare.

This fiery May, let the youth "benefit", reserve every love, gather more power of love, and relieve the pressure of the unfortunate TA.

The corner of Lin Yi's mouth rose slightly: "Not bad."

Surprise appeared on Wang Anna's face.

Fear not the haze, welcome the sunshine.

Let us use the power of youth to raise the sails of hope, and use a little love to hold up the sun of life!

"Who wrote this advertisement?"

"Um, it's General Manager An Lan I'm asking."

Ji Dong smiled: "It looks like you didn't write it."

Wang Anna was a little embarrassed.

After she went back last night, she was short of a few inspiring slogans. Thinking that An Lan was still the president of the South University Student Union, she asked for advice, and it really gained a lot.

"Passed."

"yeah!"

Wang Anna was as happy as a two-hundred-pound fat man: "Thank you, Mr. Lin."

"Okay, you go design the cattery."

"...?"

The smile on Wang Anna's face collapsed, and the corners of her mouth twitched twice, "Lin Papi" is indeed "Lin Papi", return my thanks!

Ji Dong smiled: "Just kidding, I'll give you half a day off and rest in the afternoon."

"Thank you, Mr. Lin."

"Go."

After Wang Anna left, Lin Yi looked at Xu Wanting.

Not long after, Lin Yi read all the major media news, paying special attention to Banana Media. The woman was a little seriously ill, so he paid special attention to it.

Major media rushed to report, from a professional point of view, this is an act of actively fulfilling corporate social responsibility.

Dongsheng's "Yake IELTS" hit the headlines and went out of the circle.

While making profits, enterprises actively give back to the society, so they will do some public welfare activities.

In fact, this is also a kind of brand marketing. Although there are a lot of commercial elements in it, it is undeniable that it is indeed solving some people's problems and making some people feel warm.

Ji Dong felt that this was completely fine.

We must know that for the world's top [-] companies, state-owned enterprises, and central enterprises, they need to submit a corporate social responsibility report every year, that is, to report that in this year, in addition to making profits, they should be responsible to shareholders, improve employee salaries and the environment, and be responsible to employees. In addition, it is also necessary to explain the contribution and help to the society.

With Lin Yi's way of publicity, the marketing is no longer serious, no longer deliberately sensational, but has turned to a direction that has more public resonance and a sense of participation.

Consumers are getting younger,

Changing the path of brand conversations

The most fearful thing is that users lack a sense of participation. After all, public welfare is only a matter of brands. It is difficult to extend this kind of enthusiasm to the consumer level, so that consumers and brands can achieve emotional and action resonance.

However, how much is donated for a cup of milk tea?

Lin Yi's thinking has also successfully combined public welfare projects with brand concepts.

However, in his thinking, the foothold of brand public welfare marketing is still marketing. The interests of enterprises cannot be ignored, and public welfare cannot be done for the sake of public welfare.Now how to integrate brand characteristics and concepts into public welfare marketing to achieve a win-win situation between public welfare and the brand is what he should consider.

Take advantage of popular IP and topics to increase the voice of public welfare.

Ji Dong is not so noble as to do good deeds without leaving his name.

Reasonable use of the momentum to build momentum for brand marketing is what he needs.

The risk is also great, and it is also a gamble and an investment.

Not any hot spot can be rubbed, especially for public welfare marketing, a little carelessness will put the brand into a place of eternal doom.

The public welfare marketing he is doing now actually creates a good memory for consumers.

The ultimate goal is to enhance the relationship between each other, enhance the loyalty of consumers, and increase the market influence of the brand.

It is definitely not enough to rely on good drinking.

Because you are delicious, others can also develop delicious things.

Just like a star, you are good-looking and others are good-looking too. If you don't have strong acting skills and an image worthy of fans' maintenance, it is actually difficult to go far.

Yake IELTS needs to slowly win over loyal fans.

Suddenly, the phone rang.

"Hello, which fairy?"

"It's me, hum."

Ji Dong's face overflowed with a strong smile: "Haven't you woke up yet?"

Qin Yiyi muttered: "I just woke up, I miss you."

"I miss you too."

"Then when are you coming to see me?"

"Let me think about it, let's go there tomorrow or the day after tomorrow, and take you to eat delicious food, go to play, watch a movie..."

"Painting cakes, hee~"

Qin Yiyi was overjoyed: "Are you in the dormitory?"

"I'm in the company, it's on the news, take a look."

"Give me a link."

"Row."

Lin Yi couldn't wait to pretend to be beeping in front of Qin Yiyi, he really didn't want to pretend in front of other women, he just wanted to pretend in front of Qin Yiyi, it was only comfortable to pretend.

"My God, you're actually on the front page of the news. You and Huge set up the Jinling Dongsheng Foundation. Lin Yi, you're famous!"

Lin Yi was about to burst into laughter, and turned his chair to look at Xinjiekou outside the window: "Are you happy?"

"Um……"

On the one hand, Qin Yiyi was happy for Lin Yi, but also felt a little melancholy.

Ji Dong is getting better and better now, I don't work so hard now, it doesn't seem very good.

Qin Yiyi gritted her teeth and said, "I'm getting up too, and I'm going to read a book right away. Let me know in advance when you come."

"Inspired?"

"Yes, you said that you will get better and better in the future, what should I do? Isn't it very embarrassing, or, Lin Yi, what are you showing...I remember you said it?" Qin Yiyi asked suspiciously.

"It's bad."

Qin Yiyi nodded heavily: "Yes, it's bad!"

Ji Dong didn't know whether to laugh or cry: "Okay, I'll be there the day after tomorrow at the latest, you should get up quickly, the sun is drying your ass."

"Well, Rong Xueling, Li Yingshan, Xia Bing, when did you get up, Xia Bing?"

"I'm sick, I'll sleep again."

"Crazy, it's only nine o'clock, it's finally a weekend!"

Ji Dong smiled and hung up the phone.

……

Chapter 226: Lin Yi: Are you planning to partner up to defile me?

The promotion of the media has brought the popularity of Yake IELTS to a higher level.

Ji Dong also downloaded a Weibo and registered an account.

Now Weibo has 8000 million registered users, and it is also a relatively large social software.

Lao Hu endorsed Yake IELTS, joined the foundation to do public welfare, and his chivalrous words seemed to hit the headlines.

The star made the headlines, and the two words were 'simple'.

The hotness of the topic remains high, making Lao Hu, the Foundation, Yake IELTS, including Lin Yi the focus of today.

What is Yake IELTS?

At first, many people did not understand, nor could they understand.

After a closer look, I found that it turned out to be a milk tea brand in Jinling, and they complained in the comment area.

"It seems to be a milk tea shop, is it so high-profile?"

"He even set up a foundation to sell milk tea for charity, hahaha..."

"You foolish old man."

"The chairman of Yake Yasi is really young, and he is the son of a big boss?"

"It's endorsed by Lao Hu, I want to have a drink and see."

"Lao Hu is now in the top line, why don't you endorse some high-end brands, what is it to endorse a milk tea brand, and drop your coffee position?"

"Upstairs is really flattering, Mr. Zhou also endorses You Lemei, why don't you say it?"

"Donate if you have the ability. I suspect it is advertising through public welfare."

"I was at the scene. The boss of Yake IELTS is a student of Nantah University. He is a young entrepreneur. He is very handsome and temperamental..."

Ji Dong scrolled through the comments, some were good and some were bad, some were encouraging and some were questioning.

Questioning that he can understand, what kind of dogs are those who spray on the keyboard?

After all, it is difficult to adjust this thing in the comment area. When there are too many people, there will always be some key fairy who pick up the keyboard and shout "key".

In short, no matter what you do, there are people who will look at you anyway.

When a dog passes by, it will be called "earth dog".

It seems that you are quite eye-catching, I have to spray you with a few words of happiness, and find a sense of presence.

Actually, nothing.

Ji Dong didn't understand the meaning, and he didn't care about these criticisms. Instead, these criticisms only provided him with enthusiasm.

Thinking about it from another angle, it is actually a good thing.

This pattern opened up, and the mood changed from subtle to joyful.

So when you feel uncomfortable, you might as well change your posture and look at the scenery from a different angle, and the feeling will come up. He has always done this.