After rebirth, it is normal to be chased back.

Page 423

Downstairs in the company, An Lan has been urging for almost 10 minutes, and she doesn't want to answer Lin Yi's angry words.

Yang Miaotong and her fiancé were watching a movie. Although it was not working time, she heard that Lin Yi was in a hurry and rushed over before finishing the movie.

Yang Miaotong's Mercedes-Benz C parked firmly in the parking space.

"Your Maserati looks so beautiful. If I had known I would have bought it later, I would have bought it in the same installment as you."

An Lan rolled her eyes: "My car has a lot of problems, and the interior is not comparable to yours, so it looks good and the price is expensive. Come with me."

"How far can a car worth 80 yuan go?"

Yang Miaotong muttered.

Her fiance smiled and said hello: "Manager An, good evening."

"good evening."

Yang Miaotong's fiancé 'Zhong Yi', everyone has known each other for a long time, An Lan nodded politely.

As the elevator went up, Yang Miaotong asked in surprise, "Is there such a hurry to make plans at such a night?"

"In a hurry."

"What's the headline?"

Yang Miaotong is more interested in this, and she has seen half of the movie, what a troublemaker.

"How do I know, you have to ask Ji Dong about this."

Ji Dong's thoughts changed one after another, but An Lan's thinking couldn't keep up.

Seeing the brightly lit and noisy interior of the company, Zhong Yi asked curiously, "There are quite a lot of people in Lin's head office, what plan are you planning?"

"Public welfare."

Yang Miaotong admired: "Look at the people who drink water and don't forget the well diggers, and those who make money and give back to the society, we all want to learn from Mr. Lin."

"That is."

Zhong Yi nodded, the company has grown so big at a young age.

Being a human being is also worth learning.

"Speaking of which, a colleague of mine heard that Huge is coming to Jinling, and asked me to ask for an autographed photo..."

"Huge people are gone, it's getting late now."

"Yes."

An Lan walked to the planning door: "Director Xu, the person has already arrived."

"I'll come over now."

Xu Wanting was very busy: "Wang Anna, I will leave this to you first."

"Ok."

Wang Anna nodded. In fact, she went back earlier to design the cattery, and now the cattery stops to design a charity for a change.

Everyone is very busy now, and there is no concept of time when you are busy.

No one asked when to work overtime and when to go back after get off work. They were all thinking about advertising words, design and layout, and so on.

Ding dong.

The elevator door opened, and Jiang Qing came to the company with two cups of brown sugar milk tea.

He heard that he had to work overtime for planning tonight, so he happened to come over to have a look.

"Wang Anna."

"Jiang Qing, didn't you transfer to Jiang Ning's side?" Wang Anna asked in surprise.

Jiang Qing put the milk tea on the table: "I was transferred to Jiang Ning's side, but my house is nearby. Come by and have a look. What are you busy planning?"

"Public service advertisement, I want to break my head, thank you."

Seeing the brown sugar milk tea, Wang Anna was not generally happy.

Among the milk teas, she likes the company's brown sugar the most. She thinks Jiang Qing is very caring and a very good friend.

"Hey, Director Jiang, don't we have any?"

"Fuck you, go ahead."

"Hahaha……"

The atmosphere suddenly improved, and Wang Anna was used to sucking with her small mouth, and she suddenly became a little absent-minded.

Her boyfriend has gone to Shanghai now, so he feels a little uncomfortable.

Jiang Qing sat on the stool: "Try typesetting like this. If there are public welfare words, most of them are suitable for young people, and this is used in products. The title and advertising words can be appropriately younger..."

"Yeah, why didn't I think of it, I'll go, you are amazing, your management department's mind is brilliant."

"You design for nothing."

"hey-hey……"

……

In the office, Zhong Yi and Yang Miaotong were sitting on the sofa.

Ding Lan helped to pour the tea and water. Since becoming He Shujie's assistant, she has become much more relaxed, but she also has a lot to learn, and she is not as free as before.

However, this social status makes her very happy.

At the very least, she is the vice president's assistant and secretary, and she has a lot of face when she says it out.

"It is to combine brand advertisements with public service advertisements, right?" Zhong Yi stroked out the ultimate goal.

Lin Yi pointed to the desktop: "Yes."

"It's more troublesome to change this."

He Shujie reminded: "Mr. Zhong, Dongsheng will bear the extra expenses."

"Well... I'm going to communicate with the company."

"As soon as possible."

"It will be implemented the day after tomorrow at the latest."

It is obviously related to Zhong Yi's ability to get an advertising agency.

Ji Dong is not worried about this, the next thing is the public service announcement, tomorrow at the latest.

Yang Miaotong put down the exquisite teacup, it was very beautiful, and it should be expensive: "Jin Yi, what are you talking about headlines, they won't frame me, right?"

"It's for you."

"?"

Yang Miaotong didn't know whether to laugh or cry, how could you be so confident.

An Lan lowered her head and took a sip of tea, then fell silent.

"It's not all about framing you. The main thing is that I want you to help advertise. I will pay the fee. Do you understand Toutiao?"

Lin Yi said seriously: "Next, Dongsheng will donate 1000 million yuan to the disaster area to help rebuild the disaster area. In addition, Dongsheng Charity Foundation will donate 100 million yuan in supplies to the disaster area. Is it news with some meat?"

Jia Duobao donated [-] million yuan, and it was directly revitalized, which is really awesome.

There is really no one else with this courage and means.

Compared with this, his donation of 1000 million is really insignificant, but Yake IELTS is taking a long-term route, donating a cup of milk tea may not necessarily lead to less donations in the future, but more.

Patriotism and disaster resistance are always the trend.

Think about Michelle Ice City, Hongxing Erke and so on.

The phrase "Love others, naturally others will love you" is brought out in this aspect, fully showing the pattern of Chinese people.

In the face of big right and wrong, everyone has the same idea.

As the voice fell, needles could be heard in the office.

Yang Miaotong took a deep breath, how much money have you made?

A full 1000 ​​million.

This can't be taken out casually, what kind of super boss are you?

Yang Miaotong was a little shocked, because she didn't know what 1000 million people looked like.

Not only Yang Miaotong, her fiancé Zhong Yi, but even He Shujie, An Lan, and Xu Wanting in the office were shocked.

It feels like the young man sitting there overlaps with the image of 'Boss Lin' in his mind at this moment.

Zhong Yi choked out four words: "Boss Lin, Daqi, I have some opinions of my own, I don't know if I should say it or not?"

"Well, you said."

"Actually, I want to remind you, Mr. Lin, that some charities are thankless..."

Lin Yi raised his hand and said, "I know what you want to express, and my starting point is to seek fame and fortune."

Just like investing has risks, doing this naturally also has risks.

For example, directly donating money and goods can easily make the brand fall into the public opinion of hype and comparison, which is not conducive to the further image building of the brand.

For example, the Bazaar Star Charity Night where stars gather every year. Although stars and fans actively participate in it, the focus of the topic is often on the amount of money donated, but it does not really touch on the charity project itself.

Therefore, Ji Dong used two methods.

Combining the two kinds of public welfare, the long-term development will not appear so abrupt.

You say I'm a comparison, but I donate every cup of milk tea.

The marketing method used by Lin Yi is innovative and transformative, which is very suitable for young people.

With the rise of the new generation of main consumers born in the [-]s, they pay more attention to the sense of experience and participation. In fact, it is difficult to impress young people with slogan-style or self-promotion-style public welfare marketing. Brands have changed the way and path of dialogue with consumers. is inevitable.

Combine milk tea with public welfare.

For example, when An Lan bought a cup of milk tea, did she think, 'I should have made some contribution to society'.

Two cents, that's money too.

Donate a little today and donate a little tomorrow. The more times you donate, the more meaningful it is than donating ten yuan at ordinary times.

At the same time, in the form of news dissemination, social platforms that are more prone to fission effects can also improve the form of public welfare activities and user participation, lowering the threshold of public welfare activities, so that consumers can do public welfare with the brand and convey warmth together .

At the emotional level, it is no longer blindly sensational and tear-jerking, but presents a more positive and positive emotional orientation.

Some people say that selling tears in front of the screen is worse than encouraging people to be kind in life.

Charity marketing is non-commercial. For brands, it needs to spend more financial, manpower, and material resources to implement it. But it must be affirmed that the positive impact of charity marketing on brands is long-term, and it can help brands build their image. Close the distance between brands and consumers.

Two words, win-win.

Lin Yi naturally took into account the drawbacks Zhong Yi said.

If you are not knocked down by public opinion, you can spread your wings in the wind.

Society is developing, civilization is progressing, and tomorrow will only get better and better.

Yang Miaotong patted Zhong Yi: "This is a good thing, Lin Yi's starting point may not be this."

"Ahem, well, it's my fault..."

"Jin Yi, can we have another exclusive tomorrow?"

"no problem."

Working together, Yang Miaotong and Zhong Yi are really a match made in this way, one is a reporter and the other is an advertising agent.

"We still have something to do, so let's take our leave first."

"I'll send you."

An Lan stood up and sent Yang Miaotong out of the building.

When she returned to the office, Xu Wanting bluffed, and An Lan frowned: "Director Xu, you have crossed the line, and you are still in the company now."

"Ahem, I'm sorry Mr. An, I'm a little excited, what does that 1000 million look like?" Xu Wanting asked curiously.

An Lan rolled her eyes, you ask me, how do I know?