AWB Chapter 352: This battle is crucial for breaking into the high-end market; Ruilong's orders exc
Chapter 352: This battle is crucial for breaking into the high-end market; Ruilong's orders exc
In the parking lot.
Gao Qiqiang slowly backed the car into the parking space.
I instinctively reached to my right to pull the mechanical handbrake.
After several attempts, they found nothing.
Turning my head, I was immediately dumbfounded.
"Huh, where's the handbrake?"
"My goodness, have you forgotten? This car doesn't have a mechanical handbrake. It has an electronic handbrake. You just need to put it in Park when you park!"
"Really? Then I'll give it a try!"
Gao Qiqiang shifted the gear into Park.
Sure enough, a red light illuminated on the electronic parking brake lever next to it.
"Look, look, the lights are on!"
"Look at the LCD instrument panel in front of you, at the bottom center."
"See that? There's a 'P' in the middle, and red double parentheses on both sides that are lit up, which means it's stopped."
Gao Qisheng, sitting in the back seat, was even more enthusiastic than the tour guide in the front passenger seat.
Almost half of his body was stuck in the front row.
Gao Qisheng is a top student with exceptional intelligence.
He was able to get into Linjiang University of Science and Technology with excellent grades and study finance.
He even beat Cao Bin, who had insulted him, half to death, then staged it as a robbery and fabricated an alibi.
Even during the process of his elder brother Gao Qiqiang bringing down Xu Jiang, the former boss of Jinghai, he was able to make his own hand-held pistol in case of unforeseen circumstances.
He has both a sharp mind and exceptional practical skills.
The Land Rover M9 is a new car with advanced technological features.
For Gao Qiqiang, who is not highly educated, it is naturally difficult to adapt in the short term.
However, for Gao Qisheng, a top student, this domestically produced luxury car with its user-friendly design was naturally easy to get used to.
"Can I release the brake now?"
Gao Qiqiang turned his head and asked with a smile.
Gao Qisheng laughed and said, "Of course you can let go!"
"Brother, remember this, this car has AUTO HOLD, which means automatic parking."
"Whenever you press the brake pedal hard to stop the car, it will automatically engage the handbrake to ensure the car doesn't roll."
"So when we pick up the car in the future, it will be very convenient to wait at red lights on the road. Just step on the brake and it will automatically stop."
"When you want to leave, you can just lightly press the accelerator to continue driving. You don't have to pull the handbrake or keep your foot on the brake every time you stop."
Gao Qiqiang said with a broad smile:
"This feature is great, it's so convenient."
"But I think the best one is still this big screen."
"When I was reversing just now, I could see very clearly what was behind and to the sides of the car."
"And there are also trajectory lines. If you follow the trajectory lines to drive into the parking space, you won't make any mistakes."
“With this feature, we don’t need to hire a driver at home anymore. Your sister-in-law and I dare to drive this big car out.”
Whenever Chen Shuting, my sister-in-law, is mentioned...
Gao Qisheng immediately felt quite unhappy.
Chen Shuting was not only the godchild of Uncle Tai Chen Tai, but also married Bai Jiangbo, a bigwig in Jinghai Xiawan, and gave birth to his son Bai Xiaochen.
After Bai Jiangbo was buried alive by Xu Jiang, Xu Jiang was killed by his elder brother Gao Qiqiang. The shrewd and opportunistic Chen Shuting then took her elder brother to become Chen Tai's godfather.
And then……
She then married her eldest brother, bringing her son with her.
Although she changed her son's surname and now calls him Gao Xiaochen, he is not her older brother's biological son after all.
After the two got married, Chen Shuting did not get pregnant for a long time, but her older brother doted on her and treated Gao Xiaochen as his own daughter.
This naturally made Gao Qisheng, who lost both parents at a young age and was raised by his older brother with great difficulty, very unhappy and he didn't like Chen Shuting at all.
Gao Qiqiang, sitting in the driver's seat, did not see the change in his younger brother's expression.
Gao Mingyuan, who was sitting in the back seat, noticed the change in Gao Qisheng's expression and quickly opened the door and got out of the car.
I got out of the car, which was warm and air-conditioned.
A sudden gust of cool wind brushed my face, making me shrink back in the cold.
"Xiao Sheng!"
Gao Mingyuan called out.
He walked around the back of the car, chuckled, took out a cigarette, and offered one to Gao Qisheng.
The two walked a little further away before lighting cigarettes.
"I think Mr. Zhao's car is really quite good. It feels like it's at least ten years ahead of imported cars. It's bound to be a hot seller, just like MP3 players and 3G mobile phones!"
Gao Mingyuan took a puff of his cigarette and looked with a smile at the luxurious and elegant Land Rover M9s that were moving gracefully along the golf course paths.
Gao Qisheng nodded slightly.
"It will definitely sell well, but this is a car that costs more than 500,000 yuan, not a mobile phone that costs two or three thousand yuan. No matter how well it sells, the sales volume can't be particularly high."
"Think about it, people who take out loans to buy luxury cars just to show off their wealth are a minority. Those who can really afford them must have a net worth of at least several million, right? How many such rich people are there in our Dragon Country?"
"Even though we have been open to the outside world for more than 20 years, there are still many people who have become one in ten thousand rich people through their intelligence and hard work, power and money transactions, or shady means. If we calculate based on the population of more than one billion, that would be about 100,000 people."
"And these 100,000 wealthy people obviously don't all want to buy luxury cars, especially newly developed and newly launched domestic luxury cars whose brand awareness and influence are far inferior to international big names like Mercedes-Benz, BMW, and Audi."
Gao Mingyuan casually asked, "So how much do you think it can sell for? The price isn't cheap, but such a good car can't possibly be sold to just a few hundred people like us, more than a thousand cars, right?"
Gao Qisheng took a drag of his cigarette and exhaled a long puff of smoke.
"More than a thousand vehicles is definitely impossible."
"Thanks to Mr. Zhao's enthusiastic introduction, we were able to have a firsthand experience."
"With several hundred of us, if each person buys three or four cars, the total sales will exceed two thousand."
"After a round of advertising and promotion, and the demonstration effect of driving the car on the road after we take delivery."
"Gradually, we'll attract some people to follow suit, selling a few hundred cars a month, and accumulating tens of thousands a year shouldn't be a problem."
Gao Mingyuan frowned.
Selling 10,000 cars a year...that seems a bit low!
"Little?"
Gao Qisheng shook his head slightly.
"Brother Mingyuan, if we can sell 10,000 cars a year, that's really a lot!"
"Don't forget, this is a domestically produced luxury car with a base price of over 500,000 yuan!"
"The total cost of completing all the procedures is enough to buy an apartment in a big city."
"If you don't believe me, you can ask President Zhao later. Even if we only sell 10,000 cars a year, he will be very satisfied!"
No sooner had Gao Qisheng finished speaking than a laughing voice came from behind him.
"What are you two talking about?"
Gao Mingyuan turned his head and saw that it was Gao Qiqiang. He quickly took out a cigarette and offered it to him.
"We're predicting the sales figures for this car!"
“I think selling 10,000 cars a year is a bit low, but he said that even Mr. Zhao would be very satisfied with this sales volume!”
Before the eldest brother could even ask.
Gao Qisheng immediately explained:
"You two do the math: annual sales of tens of thousands mean monthly sales of thousands! Thousands!"
"For a brand-new domestic brand and a brand-new luxury car to achieve such sales figures, what more could you ask for?"
"The Passat, with an average price of over 200,000 yuan, saw a surge in car purchases during the Spring Festival. Last month, its sales were just under 9,000 units, yet it still ranked first in monthly sales."
"If the Land Rover M9, which costs over 500,000 yuan, could achieve monthly sales of over 1,000 units, wouldn't President Zhao be satisfied? He'd probably be laughing in his sleep!"
Gao Mingyuan was stunned.
"Laughing in your sleep? Xiao Sheng, that's...that's way too much!"
"Even if monthly sales reach thousands, with each vehicle costing over 500,000, the total sales revenue would only be a little over 500 million, right?"
"After deducting all costs such as production, transportation, and store operation, even if we calculate a net profit of 10%, it would only be a little over 50 million yuan a month."
"For us, the profit is considerable, but for Mr. Zhao, compared to other businesses like chain internet cafes and electronics products that bring in a fortune every day, why should he be laughing in his sleep?"
Gao Qisheng habitually pushed up his glasses.
Unperturbed, he glanced around, then, with a cold smile, whispered:
"Brother Mingyuan, you've narrowed your perspective!"
"Do you think that Mr. Zhao invested so much money and put in so much effort to build cars just to make money?"
"If you had looked closely at the high-quality economic development plan he wrote in assistance to his father, Zhao Lichun, you would know that his purpose in investing in car manufacturing was not to make money at all!"
"Just like investing in the research and development of chips, high-speed rail, airplanes, photovoltaics, wind power, software, games, etc., it's not about making money, but about cultivating high-tech industries!"
At this point, Gao Qisheng pointed to the new Land Rover M9 that the three of them had just test-driven.
At this moment, more people have already boarded the car, ready to drive out and experience it.
"It looks like a car, and it really is a car."
"But if you look beyond the surface and see the essence, you will see a lot."
"To design a car that is both stylish and aerodynamic, you need a very large and highly professional design team."
"To turn blueprints into a real car, we need the cooperation of thousands of suppliers from different industries to provide tens of thousands of parts of all sizes."
"Once we have the necessary parts, we also need to build a production line so that a large number of workers can complete the assembly and testing in an orderly manner, and finally transport and deliver the vehicles to the owners."
"Think about it, if this domestically produced luxury car, which isn't cheap, can consistently sell over a thousand units per month, wouldn't all the companies in the entire industry chain be able to survive?"
"As long as an emerging industry can survive, it will inevitably grow and develop over time with the influx of more and more capital, technology and talent!"
"Therefore, the car that General Manager Zhao has invested heavily in, poured his heart and soul into, and even personally promoted is no longer just a car, but the hope for the vigorous development of China's new energy vehicle industry!"
Speaking of which.
Gao Qisheng took a deep drag on his cigarette.
My gaze followed the Land Rover M9 that had been driven away, gradually moving into the distance.
"Promoting economic restructuring and developing a high-quality economy is the political proposition of Mr. Zhao's father, which will directly determine whether he can rise rapidly in his career."
"In order to achieve his goal, his father spared no effort in fighting corruption, changing his work style, and deepening institutional reforms, while he himself made crazy investments without regard for returns."
"The automobile is the culmination of modern industry, effectively driving many industries such as metallurgy, chemical industry, machinery, electronics, textiles, and materials. Therefore, a strong industrial nation is inevitably a strong automobile nation."
"But as you all know, our country is not at an advantage in the field of gasoline-powered vehicles. If we want everyone to believe that taking the new energy route can lead to a leapfrog development, then President Zhao has to take the lead and achieve some results first, right?"
Gao Mingyuan suddenly realized and nodded repeatedly.
After Gao Qisheng's explanation, he finally understood.
“He never showed up when various electronic products were launched or sold before, and Mr. Zhao never made a public appearance.”
"Now he personally takes charge of marketing and promotion, not only creating songs and performing them on stage, but also promoting and introducing them like a salesperson."