AWB Chapter 387 teaches the entire industry a lesson!
Chapter 387 teaches the entire industry a lesson!
Chapter 387 teaches the entire industry a lesson!
Could it be that I'm just trying to trick you into buying those two shows?
The next day, Chen Jincheng's simple statement instantly drew everyone's attention.
The online rumors about Chen Jincheng being framed by two platforms are making a huge fuss, with many industry insiders predicting his downfall and even casual observers going crazy over the gossip.
Who knew I'd suddenly see this message?
So, Aiqiyi and Tencent Penguin Pictures thought they had outsmarted Chen Jincheng, but it turned out that Chen Jincheng had outsmarted them instead?
This feels a bit surreal.
Even movie scripts wouldn't dare to write something like this.
Huang Zhen naturally saw the news as well, and when he received the report, he couldn't help but laugh: "Really, it's a pity that Chen Jincheng doesn't write scripts. Even if he loses face, he doesn't need to tell such a lie. It will only make him look more like a clown in the end."
The employee reporting from the side said, "Mr. Huang, the other party has become too famous now. Because of his reputation, he naturally can't accept being schemed against like a fool. This will cause him to lose traffic and popularity."
They don't believe that Chan Kam-ching deliberately made them buy the book because he didn't think highly of "Take Dad to Study Abroad".
Their analysis of this drama is very positive. It features a Grand Slam Best Actor winner, has a novel and unique subject matter, focuses on accompanying parents during their children's studies abroad, explores parent-child relationships, and boasts a realistic and vivid plot with strong comedic conflicts. With so many advantages, it's bound to be a hit.
Just then, Huang Zhen received a phone call. He answered it with a smile as soon as he saw the number, and when he hung up again, he smiled even more smugly: "Dong* TV has agreed to cooperate with us. I knew that TV stations weren't stupid in this kind of situation."
Indeed, right now the internet is buzzing about three TV series. Apart from Luo Xiaozhu, who is still being relentlessly criticized and condemned, the rest of the buzz is about Chen Jincheng and the three TV series.
Under normal circumstances, even if a lot of money is spent on promotion, the show wouldn't get this much attention.
The three TV stations that wanted to buy the drama were naturally interested.
This level of popularity created the best opportunity for the film to be released.
It just so happens that their current drama isn't very popular, so they're immediately rescheduling it to prepare for a new drama.
As Chen Jincheng sat down in his office, Sun Ji rushed over from the building: "Boss, Jiangsu TV contacted us. They want to take advantage of the current online buzz surrounding 'All Is Well' for its weekly broadcast. Their previous drama is almost over, so they're switching to a weekly schedule. We need to discuss the dates."
"Aren't you afraid of being criticized?" Chen Jincheng joked.
The show is about to end, and instead of releasing it quickly, you're switching to weekly broadcast.
However, if the show isn't popular, no one will watch it, let alone criticize it.
As for TV stations and online video platforms discussing broadcast dates, that's normal. They usually broadcast simultaneously to maximize the show's popularity.
Sun Ji understood what he meant, smiled and said, "In addition, the TV station has also discussed the time of the premiere with Daylight Entertainment. They invited us to attend the premiere the day before the release."
"Yes!" Chen Jincheng nodded.
To be honest, I watched some dramas in my past life and also watched their premieres online, but I never went to see them in person. This time, I can finally attend one.
After reporting what had happened, Sun Ji seemed hesitant to speak further.
Seeing him like this, Chen Jincheng asked, "What are you doing? Just say what's wrong."
Sun Ji then said, "Boss, it's about the online situation. It seems that the industry doesn't have a high opinion of 'All Is Well' right now, but they have a higher opinion of 'I'm Taking My Dad to Study Abroad' and 'My Biological Dad and Stepdad'. But you're very confident that 'All Is Well' will be a hit."
"And what's your opinion?" Chen Jincheng asked instead.
Sun Ji said awkwardly, "I'm a bit confused. Based on my past experience, I think 'All Is Well' shouldn't flop and should achieve some success, but there's no reason for 'I'm Taking My Dad to Study Abroad' and 'My Biological Dad and Stepdad' to flop either."
Chen Jincheng had to admit that Sun Ji was shrewd and tactful in handling affairs, and even capable of leading LeEco's film and television sector to operate autonomously without a boss and still make a profit every year, which was quite impressive.
However, it is clear that he is still lacking in many ways compared to his previous self, such as in terms of vision.
He has an eye for film and television, and can recognize many popular dramas, but he has never experienced the pressure of working alone without a boss, nor has he experienced corresponding setbacks. He still relies on past experience, and he still makes mistakes in some dramas that are easy to misjudge.
Or rather, he hasn't yet viewed the market with the perspective of the new era.
Although he himself may not be as good as others because he lacks special abilities and foresight, the other party is now his subordinate and in charge of the film and television sector. Naturally, he hopes that the other party will change his mindset and become stronger.
So he also said, "Mr. Sun, you have the ability and experience, but sometimes you can't rely on experience to do things. Times are changing, the market is changing, and the mainstream audience is also changing."
"We are now in the era of short videos, so the film and television industry should also look at a drama from the perspective of short video users, because those who watch dramas will also watch short videos, and sometimes the audience's preferences are on the same wavelength."
Seeing Sun Ji's thoughtful expression, Chen Jincheng said, "Come here, let me analyze these three dramas for you in detail."
As he spoke, he started operating his own computer.
Sun Ji immediately pulled up a chair and sat down next to Chen Jincheng. He watched as his boss opened the script and preview video clips of "All Is Well" on the computer. He even took out his phone to record the screen: "Boss, let me record this. You finally get to give a lesson, so I'll go back and have the people in the company study it."
Chen Jincheng did not object, but said, "Do you know why I was so sure that 'All Is Well' would be a hit? Because it suits the tastes of short video viewers."
"First of all, it resonates with short video users, which is the focus on the original family, the topic of son preference, adult children living off their parents, and caring for the elderly. On Douyin, the views of these three topics are now more than 50 billion, 40 billion, and 70 billion respectively."
"Do you know what this means? The unreasonable behavior of Su Daqiang and his wife in the show, as well as Su Daqiang's unreasonable demands, will easily resonate with the audience. Especially since the plot is unpretentious and close to real life, those who have seen the more than 160 billion views on this topic will all be potential viewers."
"Besides that, the acting of the lead actors is also great. To be honest, they all acted very well, especially Guo Jingfei. He is a truly unexpected actor, and he will become popular."
"Another point is that the characters in this drama are very distinct. Su Mingcheng is a mama's boy and Su Mingyu is an independent woman. Do you know how many topics these two characters have generated on Douyin? The mama's boy has 85 billion views and the independent woman has 167 billion views."
"The key point is that this drama does not forgive for the sake of forgiveness, nor does it force a forgiveness ending just to pass censorship. This is what the audience likes the most now."
"Under these circumstances, if we use Douyin as our promotional platform, how could this show not become a hit?"
Upon hearing these words, Sun Ji immediately picked up his phone to check, and then was stunned.
He never imagined that a show could be analyzed in this way, and after seeing the number of views and topics, his gaze towards his boss changed.
He probably knows now why the other person is the number one singer.
He not only mastered the short video industry, but also extended it to various other industries, including games, Hanfu (traditional Han clothing), scenic spots, and plazas.
Now, when he analyzes a TV series, he actually approaches it from this angle.
Chen Jincheng continued, "Now I'll tell you why I wanted to get iQiyi and Tencent Video's attention to my two dramas, 'I'm Taking My Dad to Study Abroad' and 'My Biological Dad and Stepdad,' so that they would buy them."
"Let's start with 'Take Dad to Study Abroad.' The script is so melodramatic. The car accident on the first day abroad, the female tour guide getting killed off, etc., are all too contrived. There are also scenes of watching striptease in a casino, campus violence, etc., which are all forced and pieced together."
"It feels like they tried to be fast-paced but failed. It's not even as rhythmic as some of the story-driven accounts on Douyin. Also, the protagonist is clearly a bit silly, but his luck is just too overpowered, so there's no satisfying character arc at all." "Go ask those story-driven bloggers if they still use this brain-dead character arc. And the female lead's sudden change of heart and then her sudden return to steal him back is even more abrupt and ridiculous. It's a plot that completely ruins the character arc."
"The most crucial point is that the main father and son suddenly have a cuckolding plot where the father is not the biological child, which is a brain hemorrhage plot. Nowadays, society is under a lot of pressure, and the mainstream audience is already restless. If a drama can't resonate with me emotionally, at least it should make me feel good, right? It can't keep making me feel brain hemorrhage."
"In addition, Douyin has many real-life videos of international students, which many users are familiar with about the situation of studying abroad. This drama completely deviates from the theme of studying abroad, and it describes little about the learning difficulties and mental health of international students. Instead, it keeps getting entangled in melodramatic romances."
"There will definitely be a lot of overseas student bloggers criticizing this show. If this show doesn't flop, I, Chen Jincheng, will do a handstand while washing my hair."
Sun Ji initially thought the show was pretty good, but after listening to the boss's analysis, he felt it was a complete mess.
Chan Kam-ching added, "And then there's 'My Biological Dad and My Stepdad.' I'm speechless about this show. For users who are currently active in short videos, it even has some questionable values."
"When the biological father abandoned his wife and daughter when he was young, he came back years later and wanted to acknowledge his family. He even had the audacity to make his children take responsibility. If the children did not acknowledge him, they would be unfilial. This kind of moral blackmail is more ridiculous than a stroke."
"Do you know what kind of people young people are in the short video era? They are a group of people who will fight if they disagree. What they hate most is moral blackmail. Look at how many views there are on topics against moral blackmail. They are at least in the top 3 in the entire short video industry."
"Especially since the scumbag father morally blackmails the protagonist into being filial, the scumbag father and his youngest son keep causing trouble, and the protagonist is constantly expected to cover for them. Doesn't that feel like poison being fed to the audience?"
"Go post a video like this on Douyin and see how the active users respond. Especially those who still want to acknowledge their father? Stay as far away from this scumbag father as possible. Pack your bags and be thousands of miles away the next day, let alone keep helping his family deal with their troubles."
"How should I put it, this drama is aimed at the audience of those born in the 60s and 70s. Just like they were taught to be filial, to do whatever their elders say, and that elders can reason with you, but you can't reason with them."
"But the post-80s, post-90s, and post-00s generations will definitely not buy it. They are open-minded, know how to think, and their main idea is to not raise children if they are born, and not even look at you when they die, unless you have hundreds of millions of assets."
"But the audience that doesn't buy it is now the mainstream. You still want to become popular with this poison?"
Sun Ji was completely speechless after hearing this.
Or perhaps it was completely impacted; in that sense, "My Biological Father and Stepfather" is in a precarious situation.
He felt he needed to brush up on his knowledge in this area.
Moreover, he suddenly thought of something: if these three dramas are really as the boss said, when he releases the video he recorded, those industry insiders will probably have to learn a lesson from him.
Especially those that are currently making a big fuss, as well as iQiyi and Tencent Video.
Chen Jincheng then said with a smile, "Let's verify what I'm saying. I'll edit a clip from 'All Is Well' and post it out. You'll see the effect then."
As he spoke, he began editing on his computer, and a short video of 'Guo Jingfei' enjoying a smooth experience was produced in a moment.
This phrase, "Guo Jingfei indulges in silky smoothness," was imitated by various bloggers after the release of "All Is Well."
He sent the video directly to Yijin and instructed, "Send this video out."
In the Yijin Studio, he was watching a newly edited video clip on his computer. He received a message from Chen Jincheng and checked it immediately. His eyes lit up when he saw the video and instructions, and he quickly contacted the people in the video clipping team's WeChat group.
Suddenly, the way Cheng Ge was sliced up made him seem more sophisticated, like he was suddenly thrust into the entertainment industry.
How powerful is Chen Jincheng's current slicing team?
In less than an hour, besides the popularity of Chen Jincheng's "Could it be that I'm just trying to trick you into buying those two dramas?", Guo Jingfei's video of enjoying silky smoothness went straight to the top of Douyin's trending topics, and its popularity was second only to Chen Jincheng's.
Suddenly, the entire internet buzzed with excitement, and many people realized that this must be a clip from the TV series "All Is Well".
Then, everyone who saw Guo Jingfei enjoying the silky smoothness was delighted.
"Holy crap, is this a scene from 'All Is Well'? Guo Jingfei knows this trick?"
"Haha, it feels like he's not acting, it's like he's just being his true self."
"I don't know why, but I found it interesting, and he danced really well."
"..."
After the video appeared, Sun Ji looked at the comments on these videos and found that this simple clip had actually caused quite a stir. In a short time, the video had surpassed one million likes due to its popularity, and it was still increasing.
The key point is that many people have expressed their anticipation for this drama. Among the three dramas, "All Is Well" has suddenly taken the lead in online popularity, and the number of people looking forward to it has also far exceeded that of the other two dramas.
Seeing this, Sun Ji became even more eager for the outcome his boss had predicted.
However, the online popularity of "Enjoying the silky smoothness of Guo Jingfei" continued to grow rapidly. At this time, Guo Jingfei, the main character, had no idea that he had suddenly become popular. He was recording a reality show with Guo Banzhu.
He was chatting with Master Guo when his assistant suddenly rushed over, beaming with surprise, and said, "Brother Fei, Brother Fei, you're famous! You're so famous now!"
"What happened???" Guo Jingfei was a little confused. How did he suddenly become famous?
"Look at Douyin!" the assistant quickly reminded him.
Guo Jingfei took out his phone in confusion, and after a moment he exclaimed, "Holy crap!"
He also saw himself enjoying the silky smoothness. This wasn't the drama he filmed, "All Is Well." It seems that the drama was bought by Er Shi Xing Chen and is quite popular online now.
He just didn't expect that the video of his show would be released, and more importantly, become so popular.
The assistant said excitedly, "Brother Fei, do you see? Your popularity is right behind Luo Xiaozhu and Chen Jincheng. Everyone is talking about your 'Silky Smoothness' now. It must be Chen Jincheng's side hyping it up. He really supports the drama 'All Is Well'."
Guo Jingfei immediately pictured a handsome young man in his mind. He realized he had truly benefited greatly from this person and would definitely thank him in person if he had the chance.
However, he wasn't stupid. With such a huge buzz, he immediately told his assistant, "Quick, record a video for me. I'll definitely upload this dance."
Soon, Guo Jingfei and the other members of the reality show found out what was going on, and they all came over to join in the fun, looking at Guo Jingfei with envy.
It's really popular online. If "All Is Well" becomes a hit, then Guo Jingfei will become incredibly famous.
But think about it, surely iQiyi and Tencent Video can understand these three dramas?
They now have this mindset: they're afraid Guo Jingfei's drama will flop, but they're also afraid it will become a huge hit.
Naturally, Huang Zhen from Tencent Penguin Pictures also received the news online. Seeing the popularity of "Guo Jingfei, the one who enjoys silky smoothness," he frowned slightly: "Has Chen Jincheng already started marketing?"
The person next to him reported: "President Huang, now the popularity of 'All Is Well' has surpassed ours, and the audience's expectations have also increased significantly. Chen Jincheng's move was very effective."
Huang Zhen sneered, "This is just a crooked way of attracting viewers with such ridiculous videos. It neither showcases acting skills nor the plot. When it is finally released, the more the audience expects, the greater the disappointment will be, and the more people will criticize it."
"Just wait and see, it's going to be released soon anyway, we'll see soon enough."
(End of this chapter)