AWB Chapter 224 Breaking 3 million in [-] days!
Chapter 224 Breaking 3 million in [-] days!
Chapter 224 Breaking [-] million in three days!
As soon as "33 Days of Broken Relationship" was released at the box office the next day, the entire film industry and China were in shock.
In the eyes of many experts, it is a miracle that a small-budget movie with a cost of only 900 million yuan was able to get a box office of 7000 million yuan in just two days.
Ever since, many experts jumped out to analyze why "33 Days of Broken Relationship" became so popular.
Famous film critic Zhao Liyuan commented: Recently, there is a small investment movie that is very popular. It took away 7000 million box office in just two days, and it is very likely to earn 33 million box office in three days. This movie is called "[-] Days of Broken Love"!
So here comes the question, why is "33 Days of Broken Relationship" so popular?Why is her box office so, um, perverted?
In my opinion, there are several factors below!
First of all, let me talk about a statistic, the main audience of "33 Days of Broken Relationship" is people aged 15 to 35!
This group of people accounted for more than 30% of all moviegoers, and among them, people who were [-] years old accounted for about [-]%!
In other words, those who like to watch "33 Days of Broken Relationship" are all young people.
So here comes the question, why is "33 Days of Broken Relationship" so popular among young people?
There are several reasons. First, this is a movie about broken love, or in other words, this is a movie that heals broken love. Most young people are in a state of falling in love. Therefore, for this movie would be more interested.
The second reason is that the quality of "33 Days of Broken Relationship" is good. Of course, more importantly, it is a "down-to-earth" movie. In this movie, you can see many shadows in reality.
She's not so much a movie as a documentary, only in a romanticized version.
The third point, which is the most important point, is that the promotion of "33 Days of Broken Relationship" is in place.
Although her publicity cost is tens of millions of Chinese yuan, which seems to be a lot, compared with those big-budget movies, the publicity cost is pitifully small. Not to mention, let’s take a look at "Certificate of Fame" which is being vigorously promoted recently. 》, its publicity cost is 5000 million Chinese yuan!
The production cost is even more sky-high, Li Lianjie's salary alone is [-] million!
Pulling away, back to the topic.
Here comes the question, how did Hu Yu use the 1000 million Huayuan to achieve his biggest goal?
Let's look at a statistic. According to statistics, in the previous 20 days, "33 Days of Broken Relationship" has always been a hot topic for Du Niang. During this period, it also occupied the No.1 hot search list!
As we all know, the main group of the Internet is still those young people.
In another aspect, while maintaining the popularity, Shuguang Entertainment also released a novel called "33 Days of Broken Relationship", which tells the story in the movie.
As far as I know, there are not a few people who went to the cinema because they liked this novel.
This is another wave of box office.
Let's talk about another data, how much is the publicity cost of "33 Days of Broken Relationship" in reality, less than 100 million!
Just made some promotional posters.
That is to say, Hu Yu invested more than 33% of the publicity expenses on the Internet, and it was the cooperation of these three that made "[-] Days of Broken Relationship" a box office miracle!
Having said so much, what I want to say is that we all underestimate the role of Internet propaganda!
Many people are now talking about whether "33 Days of Broken Relationship" will become the next "Assembly Number", in my opinion...
……
Imperial Capital, Huayi Brothers headquarters building.
Wang Zhongjun looked at Zhao Liyuan's comments with a thoughtful look on his face.
"Online propaganda?" Before, Wang Zhongjun despised internet propaganda, or in other words, in Wang Zhongjun's mind, there was no concept of internet propaganda at all!
In his view, movie propaganda is undoubtedly two kinds of TV propaganda and real propaganda.
But now, a new door has opened.
That is network propaganda!
"It needs attention!" Wang Zhongjun said in a deep voice.
At the same time, as soon as Zhao Liyuan's article was published, the Internet publicity came into the eyes of many filmmakers and directors.
Everyone found that the Internet can also be used for publicity, and the effect is good.
With the development of the Internet, the main audience of future movies must be netizens.
That being the case, why not do a good job in online publicity?
Magic City, the headquarters of Dawn Entertainment.
In the past two days, Hu Yu has been relatively busy, and there are always phone calls to congratulate him or seek cooperation from him.
Now, Shuguang Entertainment's status in the industry is no longer low.
It is very difficult for other film and television companies to release two movies with a box office of over [-] million in a year, even for those film and television giants, it is difficult to achieve this achievement!
Because in the past, a big box office movie meant a big production!
Without a big production, it is very difficult to win a big box office movie!
And these big companies often only have one big production movie in a year, and it is impossible to open two big productions at the same time, because once they lose money, they will not be able to slow down.
In Hollywood, there are many high-spirited film and television giants who have been playing around. They have started big productions for several years in a row, and then lost money for several years in a row. In the end, they played themselves in and went bankrupt and were bought by others.
Therefore, when dealing with large productions, all the film and television giants pay more attention to it.
This is one of the reasons why "Assembly" cannot attract investment!
The cost of 8000 million is considered a big investment in China.
"From now on, everyone should have realized how powerful the Internet propaganda is!" Hu Yu said with a smile.
What Zhao Liyuan said is right, for "33 Days of Broken Relationship" to have this box office, online promotion is very important. In the original history, "33 Days of Broken Love" finally won the box office of 11 million by relying on Internet publicity!Of course, that was in 07, and now it is 33, it is still somewhat difficult for "[-] Days of Broken Relationship" to achieve the historical achievement.
However, if the box office exceeds [-] million, it will be relatively stable.
time flies.
On the third day, "33 Days of Broken Relationship" once again grossed 900 million at the box office. Although it didn't break through 3000 million, the box office still entered the [-] million club steadily!
Breaking through [-] million in three days!
After "Assembly" broke [-] million in three days, and after a lapse of one month and eleven days, another movie that broke [-] million in three days was born.
Afterwards, the entire Chinese movie world went completely crazy!
Many bigwigs sent their blessings one after another.
Feng Xiaogang: I asked you (Hu Yu) why you want to make movies now. I said, you don’t have enough background, you should make a TV series to enrich your background. Now, I know the answer, I take it back As I said before, Hu Yu, you are a genius!
Jackie Chan: Breaking through [-] million in three days, brother, brother, I am convinced, you are awesome!
Wu Jingyuan: I still remember your youthful appearance three years ago, but I haven't seen you for three years. Your achievements are so great, which makes me ashamed. "33 Days of Broken Relationship" is a good movie, and she deserves the box office to exceed [-] million, come on!
(End of this chapter)