Traveling through 70's wine

Chapter 141 Sugar and Wine Party

Spring is slowly approaching. The willow trees by the river are the first to show new buds, and then the sky is filled with poplar catkins and willow catkins. At this time of year every year, Wen Qing covers her face tightly with a veil when she goes out. Many women on the street dress like this.

She rides a bike to and from get off work every day, which takes more than 40 minutes. She eats lunch in the canteen of the Industrial Bureau. Her daily routine is very regular.

Wen Qing bought 3000 saplings of various types from the botanical garden last winter. When the willow trees sprouted, she went to the botanical garden to bring back the saplings she had ordered.

As there were many trees on the mountain, she hired three villagers to clear the trees, dig the pits, and plant the saplings immediately after they were brought back.

This year, peach blossoms, apricot blossoms, apple blossoms, and pear blossoms in the Qianshan orchard have blossomed one after another. The flowers are as beautiful as brocade and as brilliant as clouds, attracting many city people to visit.

Wen Qing did not stop tourists from going up the mountain, but asked the forest ranger to watch over the orchard and prevent people from climbing and breaking tree branches.

The villagers seized the opportunity and set up stalls at the foot of the mountain to sell food and earn some pocket money.

The winery expanded and Wen Qing went back to work. She hired an accountant named Tan Yuanfang, a woman in her forties who used to be an accountant at a grocery store in the town.

One time, Wen Qing went to their store to discuss business. Tan Yuanfang was arguing with the store manager. Wen Qing listened quietly on the side and gradually realized that she had offended the manager because she was unwilling to reimburse the expenses of the manager's business trip with his lover, and now the manager had caught her in a dispute.

After a dispute, it was discovered that the fault was not hers. The store manager shouted, "If you don't want to work, get out. If you want to continue working, you have to bear the consequences!"

Tan Yuanfang was so angry that she almost fainted and said on the spot: "I quit!"

Wen Qing found out from others that she had good professional abilities, so she recruited her to manage the finances of her winery.

In order to expand the production of the winery, Wen Qing hired another 20 workers and at the same time improved the management structure of the winery.

Liu Quan is the sales section chief, Tan Yuanfang is the finance section chief, Wang Jianguo is the workshop director, and Li Xinguo is the warehousing department director. Each of them is responsible for a piece of work. Wen Qing checks their work every month, which greatly reduces their pressure and allows the winery to operate more smoothly.

In April, the government was going to hold a national sugar and wine trade fair in Xiangcheng, and Wen Qing decided to participate early on.

She went to Director Ye to ask for leave, saying that she wanted to go to the Food and Drinks Fair to learn about the current status of packaging equipment production. Director Ye knew that she had designed filling equipment for the school-run factory, and that their technical department was now worried about the lack of new technology and needed to find a breakthrough, so he did not let her take leave, but sent her on a business trip.

Wen Qing and Liu Quan took two employees to Xiangcheng, the venue of this year's Food and Drinks Fair.

They checked in 100 boxes of liquor and 40 boxes of hawthorn wine to Xiangcheng Railway Station. After getting off the train, several people went to a hotel near the venue and checked in.

They arrived a little late, as the Food and Drinks Fair would start in three days. Wen Qing found the organizing committee and applied to enter the exhibition venue.

Although the organizing committee complained that they were late, after Wen Qing actively applied, produced a letter of introduction from the Pingjing Sifeng District Industrial Bureau, and paid the additional fees, the organizing committee agreed to their request.

She brought white wine and hawthorn wine produced by Changxia Distillery. In fact, the organizing committee was eager to expand the scale of the fair. After tasting the two kinds of wine, they gave her a small exhibition area.

When Wen Qing returned to the hotel, he drove a pickup truck and said that he rented it to make it easier for them to move their things.

Everyone thought that the boss was generous and was willing to pay for renting a car instead of letting them ride a tricycle, so they were naturally happy.

Their exhibition area was in a corner of the third row of the hall, only 5 square meters. Wen Qing did not complain, but arranged the booth first.

The opening was about to begin and all the decoration teams were very busy. Wen Qing searched for a long time but couldn't find a free decoration team, so she decided to do it herself.

She asked Liu Quan to buy some small light bulbs, several promotional paints, pens, and paper. She also went to other exhibition areas that were being decorated and bought wooden boards, electrical wires, iron wires, and woodworking tools.

Wen Qing made a palace shape out of wooden boards, pasted paper on it, painted the appearance of the palace with paint, and made a "Pingjing Changxia Winery" signboard out of iron wire and small light bulbs. The exhibition area was divided into a parapet shape made of wooden boards, and the booth was arranged to look like a corner of the imperial palace.

She designed a promotional poster, combining Changxia Winery with ancient history and royal heritage. Isn’t marketing all about storytelling? In the past, the Internet made money mainly through PPT, so why not tell the story of fine wine and emperors?

Wen Qing hired ten beautiful girls locally at a salary of 30 yuan a day, and posted flyers from outside the venue to her own booth.

At present, there are only big-character posters but no small advertisements, so Wen Qing’s move is a precedent.

Liu Quan looked at the impressive booth and couldn't help but say to Wen Qing, "Sister Wen, you are really capable!"

Wen Qing said: "These are all external things. To open up the market and retain customers, we still have to rely on quality."

She also visited the booths of other old-fashioned liquors. Although they were not so fancy, they attracted customers with their real strength. After returning, she planned to improve the quality of Changxia Liquor in terms of materials and craftsmanship.

Ask Liuquan to visit other liquor manufacturers when he has time and learn from their strengths. Knowing yourself and your enemy will help you win every battle.

On the opening day, the venue was filled with red flags, loud gongs and drums, and a large number of people.

Visitors to the Food and Drinks Fair are food and drinks distributors, supply and marketing companies, shops and local residents from all over the country. Wen Qing is currently expanding production and she plans to add some out-of-town distributors to expand the brand's influence and lay the foundation for winning the title of a famous and high-quality brand in the future.

Wen Qing asked the girls to wear palace costumes and arranged four people to stand on both sides of the booth with wine bottles. Cups were placed on the booth. Two employees and other girls were responsible for receiving visitors.

Wen Qing prepared 90 wine glasses, divided into three groups of 30, and poured Changxia Qingniang, Changxia Teniang and Hawthorn Wine into them respectively. The used cups were immediately cleaned and disinfected to ensure hygiene and cleanliness.

Liu Quan was responsible for on-site dispatch. After the opening, Wen Qing went to the exhibition areas of other wineries and equipment factories. She did not forget her job.

There are more than 400 manufacturers participating in the exhibition this year, including more than equipment manufacturers. Wen Qing especially observed their products, various packaging machines, filling machines, fermentation equipment, and boilers, and found that most of the domestic packaging equipment is very simple and the level of automation is not high.

Some chemical products needed for brewing and sugar making were also found. Wen Qing discovered that many of these manufacturers are located in the southern region, and there are not many manufacturers in the north.

She wrote down the names and features of the manufacturer's equipment and took them back to report to her superiors.

Wen Qing saw promotional posters of her winery all around the venue. The signboards on the ground were also eye-catching. From a distance, their booth was also recognizable. After a round of walking, she returned to her booth.

There were already four or five people at the booth. Passersby were very interested in tasting the wine on the spot. They reached out to take the wine glasses. Wen Qing saw a middle-aged man take a glass of Changxia Qingniang and taste it slowly. He walked over and asked, "Comrade, what do you think of this wine?"

The man saw the work badge on Wen Qing's chest and knew that she was from the factory, so he said, "This wine is smooth and sweet, with little bitterness. Overall it's pretty good."

Then he asked, "How much is a bottle?"

Wen Qing said: "The retail price of Changxia Qingniang is 15 yuan per bottle, and the wholesale price can be negotiated."