Kidnap a superstar for a romance

Chapter 386 Day 382 of Being the Boss

Xu Yisong was indeed relieved that Ava could come back to work.

She handed over the company's daily work to Ava again, and also handed over the follow-up work of the company's listing to Ava. In fact, Ava is more professional than Xu Yisong in company operations. After all, this is what she studied in college.

Xu Yisong himself finally has time to focus on the artist department he was originally in charge of.

After the last surprise box, FYH officials struck while the iron was hot and took advantage of the popularity of the concert to release the group concept information of the new group (G)I-DLE and the personal information of the group members.

Then in May, (G)I-DLE also released their first mini album "I am" to announce the official debut of the group.

Heo Yisong likes talented people, so the groups launched by FYH basically have the ability to create independently, whether it is Blue Whale, KARA, Song Eunyo... or the new group KARD launched last year, they are all artists with independent creative abilities.

The same is true for (G)I-DLE, and there is more than one person with this ability in the group. And this time, several songs in their debut mini album were basically written by Jeon Soyeon.

Originally, the company had prepared other debut songs for them, but during the period of deciding on the debut song, Heo Yisong asked Jeon Soyeon to participate in the creation of a version. In the end, the songs that were decided on were indeed the ones that Jeon Soyeon herself participated in creating.

Because it was their debut song, after repeated comparisons, Xu Yisong still felt that the one written by Jeon Soyeon herself was most suitable for them.

Even if the song is not the most perfect, it is the most suitable for them.

So their final debut album was decided.

FYH originally planned to launch two new groups last year, one girl group and one boy group. However, due to Ava's accident, all the company's affairs were placed on Xu Yisong alone, and the original plan could not be taken care of, so they could only choose to launch only one group for the time being.

Now that Ava is back, another boy band plan that was previously planned can be put back on the agenda.

Although the plan for this new group was put on hold due to unexpected reasons, the selection process has been ongoing. So when the plan was restarted, the group's members had already been roughly decided.

However, unlike (G)I-DLE’s selection at that time, because the specific time of the debut plan was unclear, their assessment was not made public, and even the selected trainees themselves did not know that there was a debut assessment.

For the sake of fairness, FYH will conduct a series of public assessments on the company's trainees starting this month, just like the assessments before (G)I-DLE's debut.

It’s just that because the assessment has been conducted in secret, the time for this assessment will not be as long as the previous (G)I-DLE assessment. This time, you just need to pay attention to the selected trainees during the assessment period. If nothing unexpected happens, they will be the ones who are finally confirmed.

In addition, after the assessment begins, the company will also start producing the debut plan for the new boy group, such as group concept, debut song, etc.

This will also avoid any conflicts in publicity and promotion with (G)I-DLE and save the company some resources.

You should know that it is a test of an entertainment company's ability to launch new artists. The better the group, the greater the initial investment. If the new artists fail to make a splash and become obscure, then the company's investment will be wasted.

Therefore, it is very risky for an entertainment company to launch two or even more groups at a time. Many companies have to consider carefully for a long time even to launch one group, let alone two groups a year. Some companies even launch a new group every few years.

It is very risky for a company like FYH to not only have artists return frequently but also to have an average of one new artist per year.

Fortunately, with the popularity of FYH's current debut artists and the strength of the newcomers, they can fully support such intensity, and FYH's resources and financial resources can fully keep up.

Moreover, since the artists of FYH Singer Division, whether solo artists or idol groups, are basically self-created, they do not rely too much on the company to help write songs for each comeback, and they can handle the comeback songs themselves. Therefore, it also saves a lot of expenses for the company, and at the same time, it can also reduce the pressure on the songwriters, and then give up resources to other artists in need.

This is also why Xu Yisong prefers talented artists.

Because the more they can do themselves, the less the company needs to do.

Take Blue Whale for example. Except for their first comeback where they used the company to help them create songs, their subsequent comebacks were basically all created by themselves.

Today, Blue Whale is the most profitable group in the entire FYH and the group that generates the most revenue for the company every year, so it is natural that they will return the most.

Different from many companies that would use hunger marketing to pressure the return of popular artists, FYH would never deliberately prevent the return of artists in order to force them to participate in more variety shows and take on endorsements to make money.

Blue Whale and KARA are typical examples.

As the two most popular groups in the company, they have the most activity announcements, but also the most comebacks, now with at least two comebacks every year.

If it were any other company, they might have reduced the number of returns to make time for announcements.

Time is limited. If an artist wants to make a comeback, he or she will definitely spend a lot of time promoting new songs, so the time for accepting endorsement activities will definitely be reduced. This is certain.

Compared to other artists of the same level, FYH artists have fewer endorsements and promotional activities, but the income they bring to the company has not decreased, and is even more.

The ways for idol artists to make money are nothing more than concerts, fan events, endorsements, variety show announcements... and concerts and endorsements are the biggest ones among them.

Although FYH has fewer endorsements, they have made many comebacks and held more concerts. In addition, they have a large fan base, so the income from concerts can completely make up for the missing part of the event announcement fees.

What’s more, although FYH has fewer endorsements, the ones it gets now are of good quality and come from many high-end brands, so a single event can already be comparable to several events of other smaller endorsements.

Therefore, Xu Yisong does not need to engage in so-called hunger marketing like other companies to pressure artists to prevent them from returning.

FYH's fans are very loyal. Coupled with the variety of FYH's styles and the high quality of each comeback, fans will not get tired of their comebacks. On the contrary, because of the many comebacks, they will give more to FYH than to artists from other companies.

Therefore, no matter from which aspect, as long as FYH ensures the quality of returns, more returns will be more reliable than hunger marketing.